Successful Outcomes

Overview

Deployed Artificial Intelligence (AI) chatbot and search agent technology to leading door hardware manufacturers and online retailers.

Value-add

• Expertise in the door hardware space and knowledge of key players
• Relationships with top-tier AI founders and CEOs (ex-Google AI team)

The outcome

Successfully deployed the AI technology to multiple sites resulting in greater customer satisfaction, reduced support center costs, and more data collection to make better business decisions.

Overview

Advised the Founder/CEO of a leading Ontario-based plumbing wholesaler on developing a B2B (business-to-business) eComm site to better serve existing and new customers.

Value-add

• Developed a comprehensive strategy for the company's first eCommerce site; needs assessment, customer analysis, budget creation, and vendor selection
• Personally accountable to the CEO while offering eCommerce expertise and  unbiased advice and guidance

The outcome

Guided the CEO and executive team through the initial phases of implementation until an internal hire was capable of leading the project from within.

Overview

Invested in and launched the leading eCommerce site focused on the ultra-complex product category of commercial door hardware.

Value-add

• Created product data plan: 300,000+ SKUS
• Developed the sales team, data team, and integrated automated platforms

The outcome

$0 to $20M/year annual sales in less than 48 months after launch. Partnered with the top 3 wholesale suppliers in the US for drop-ship fulfillment. 5,000+ customers.

Overview

Hired by the CEO to implement the company's first-ever B2B eComm site to better serve their customers and grow the business.

Value-add

• Created the "launch" and execution plans
• Evaluated technology platforms and integrated into existing systems (e.g. ERP)

The outcome

Built product catalog for eComm site, identified the right vendors, worked with the internal team to get the work done, executed with urgency on tight deadlines with changing 

Overview

Secured an equity investment and advised founders and shareholders throughout the process.

Value-add

• Managed the fundraising process and procedures
• Created analysis and financial models for establishing company valuation and performance budget to secure investment

The outcome

Raised capital to grow annual sales by 5x YoY and achieve cash flow break even, and worked with founders and shareholders during the process to evaluate and structure the deal.

Overview

Worked with the founder of an innovative new business focused on deploying pre-built, turn-key eCommerce websites for underserved local and regional businesses.

Value-add

• Expert knowledge of eCommerce platforms and go-to-market strategy
• Created the launch strategy to acquire initial customers and prove market-fit

The outcome

Established the go-to-market plan, and a database of 1,000s of niche local and regional business prospects, and established the process for creating the turn-key platform so it could be sold at scale.